Don’t panic, but if your firm doesn’t have any social media marketing activity whatsoever, you’re probably missing out on a lot of traffic and revenue! With modern online business being dominated by networks such as Facebook and Twitter, there are a lot of useful ways they can be applied for a better overall marketing strategy.
One of the many benefits of having a strong and functional social media presence is that it allows you to study your target audience in a closer, more personal way. Social media offers you a better method for interacting with your customer base than any other platform, allowing you to contact them instantly whenever there’s a query or problem, and keeping an eye on what your target market likes or dislikes in a business. With such useful information available and being updated constantly, you’d be losing out a lot if you neglected your social media marketing any further.
Another good point is that your target market will be much more receptive of your advertising, provided you do it right! Although business is becoming more and more a part of the whole phenomenon, a lot of people see Twitter and Facebook as a social network, rather than a mouthpiece for companies like yours. If you turn this to your advantage – using light, conversational updates to push your advertising messages across, you’ll enjoy a much better reception from everyone following your pages. The incorporation of polls, competitions and other interactive methods can do wonders to hook your audience in too!