Ten years ago, social media was still in its early stages, and aside from a few ads here and there was a totally recreational device. As a business owner, you probably have some idea of just how much it has exploded as a phenomenon. Every business that wants to keep up with the current climate now has to have a good social media presence, and exercise it in the right way. Here are a few advantages of social media marketing.
First, recall the main idea behind all marketing strategies: social media marketing is proven to increase traffic and sales. Social media is only becoming more popular, and with so many potential clients using various social media platforms every day, it’s a goldmine waiting to be breached! With a good social media marketing strategy in place, you’ll not only tap into millions of potential customers, but also let them do some of the work through likes and shares.
Another great thing about social media marketing is that it has been shown to foster greater loyalty among customers. Several studies have shown that when a brand engages with its followers directly through social media, they enjoy a pretty significant increase in loyalty. This is probably because social media adds a certain personal touch to all of your marketing efforts, and breaks down the psychological barrier between businesses and customers. When you communicate personally with your customers, they’ll feel more appreciated and part of your company’s circle, giving them more reasons to keep coming back.