Benefits of Social Media Marketing

Ten years ago, social media was still in its early stages, and aside from a few ads here and there was a totally recreational device. As a business owner, you probably have some idea of just how much it has exploded as a phenomenon. Every business that wants to keep up with the current climate now has to have a good social media presence, and exercise it in the right way. Here are a few advantages of social media marketing.

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Top Reasons to Consider Pay Per Click Advertising

With 2016 just on the horizon, online visibility is becoming more and more integral to the performance of a business. Strategies and techniques used to optimize a website for increased traffic abound, but one that has delivered consistently good results ever since its conception is PPC, or pay-per-click advertising. If you’re still hesitant about investing in PPC for your business, consider the following benefits. Continue reading