The success of a search engine optimization (SEO) campaign may no longer be possible without an effective mobile marketing strategy. Mobile phones are now used by most consumers as their primary access to the Internet, and this includes your target audience.
Only a functional mobile SEO tactic will determine if your business will gain an edge over competitors this year. The importance of mobile marketing was further emphasized when Google released an algorithm designed specifically to evaluate the mobile-adaptability of pages. While adapting an SEO strategy is already difficult as it is, the entire website should also be compatible to both mobile and desktop devices as well.