Enhancing a Business’s LinkedIn Potential

The social media website LinkedIn has been seen as a more formal version of Facebook where the accounts are also resumes for employers on the prowl for fresh talent. That said, did you know that LinkedIn can also be coopted as part of your business’s social media marketing efforts? Here’s how to do it: Continue reading

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Online Marketing Factors in the Success of Small and Medium Businesses


A couple of years ago, all it took for people to notice a business was to hand them colorful leaflets, or get featured on the TV and radio. Today, if you still rely solely on these tactics for your marketing campaigns, your business is not likely to flourish. This is the internet age, and it’s time to go digital.

Online marketing isn’t something new for small and medium businesses to deliberate upon anymore. As a matter of fact, it may just be the opposite, considering it has been going on for a while now with no seeming end in sight. Yet, it’s surprising that many business owners in Toronto still has to appreciate just how taking their marketing strategies online is crucial to the overall success of their business.
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