Given the state of modern business, it’s often not enough to just have a functional website. To keep up with your competitors, your online competitors must also extend into social media for you to make your business as visible as possible.
One of the benefits of solid social media marketing is that it gives you a more detailed look into the habits of your target market. Having an active presence on Facebook and Twitter will allow you to interact directly with your customer base, reading tweets and statuses to keep on top of what your customers like and dislike and adjust your marketing strategy according to your observations.
Another advantage is that you can respond to complaints and problems faster than by other means. If there’s an issue with your products or services, you obviously want to know as soon as possible. A good social media branch to your business means constantly having your finger on the pulse and being able to put such problems to bed straight away.
On the subject of customer interaction, your target market is probably going to be far more receptive to your promotional messages than receiving them otherwise. Anyone who uses social networks such as Facebook and Twitter will probably view updates on these platforms as friendly interactions rather than advertisements. Although your tweets and updates may not be any more noble than a TV spot, it will make your business seem much more approachable.