The way Pay-Per-Click works is pretty simple—you bid for a particular keyword to get your ads shown on a prominent slot on search return pages, or certain blocks in websites; and you pay for each click made on your ad. PPC administrators, such as Bing Ads or Google Adwords, also allow you to set a monthly budget for your campaign. When a person clicks on your ad, the corresponding amount is subtracted from the budget. Once your budget is empty, the ads stop appearing. To get the most out of your PPC budget, consider these tips from the experts:
- Be Aware of Your Budget. Your budget is what ensures your ads will keep showing up. If you want continuous ad appearances, you’ll need to regularly check that you still have money in your account.
- Planning is Key. Knowing how to optimize your campaign ensures that your ads will get the best possible response. This includes knowing what time of day and on which sites your ads should appear.
- Negative Keywords Can Hurt. The right keywords will help make sure your ads will come up in the right places and at the right times. Conversely, the wrong keywords may find your ads showing up in places where they have no business to be.
PPC campaigns require attention that you may not be able to provide. To minimize the chances of mistakes, get a professional who will help ensure your investment in PPC ads is not wasted.