Successful PPC Campaigns Need Close Management

The way Pay-Per-Click works is pretty simple—you bid for a particular keyword to get your ads shown on a prominent slot on search return pages, or certain blocks in websites; and you pay for each click made on your ad. PPC administrators, such as Bing Ads or Google Adwords, also allow you to set a monthly budget for your campaign. When a person clicks on your ad, the corresponding amount is subtracted from the budget. Once your budget is empty, the ads stop appearing. To get the most out of your PPC budget, consider these tips from the experts:

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