Pay-Per-Click (PPC), also known as cost-per-click, is a form of online advertising often used by small to mid-sized companies all over the world, including in Ontario, Canada. With PPC, businesses only pay the hosting service if a customer successfully clicks through to their website from their advertisement.
The Advantages of PPC for Toronto Businesses
With PPC in Toronto, you have more control over the amount you pay and when a certain advertisement appears. You can choose to bid only on keywords relevant to your business, preferably with a location information.
Compared to traditional advertising, the cost of PPC can be much cheaper. With Google AdWords, you can set a budget and bid a specific amount. Additionally, you will only pay when your advertisement is clicked.
Flexibility is one of the main advantages of PPC as you have the ability to choose your keywords, landing page and when your advertisement will appear.
The Mistakes: Sending PPC Toronto Visitors to the Wrong Page
To make the most of your PPC Toronto advertising budget, it’s important to send visitors to the right page. A landing page with information that’s highly relevant to the keyword is ideal. Some experts have pointed out certain PPC practices that could turn away potential customers. One of these is sending them to a contact page or the home page, from where the visitor has to navigate through to the buying page that attracted them in the first place.