A business without an internet marketing campaign is unlikely to be found by online users who could’ve been interested in their products or services. Although online marketing for Toronto businesses requires effort and financial investment, the eventual gains make everything worth it. If you’re currently consulting with an established online marketing agency like WCS Solutions, you’ll see that you have a range of services to choose from, one of which is AdWords remarketing.
What is AdWords Remarketing?
AdWords remarketing and pay-per-click or PPC in Toronto are comparable in the sense that they both target certain audiences. Unlike PPC ads, however, which focus on people who are searching for your product or service with a specific set of keywords, AdWords remarketing allows you to re-establish a connection with users who already visited your site.