Pinterest: For Inspiration and Marketing Too

Pinterest came onto the social media scene back in March, 2010. It was where people can get inspiration from the different “boards” that can be found on the network which can be images, videos, and quotes, among other things. It has grown in popularity and users over the years.

Today, just like Facebook and Twitter before it, it has also become a venue for online marketing. The main objective here is to make sure users would “pin” your posts. One way of accomplishing this is by ensuring that the images are of good quality and are pleasing to the eye. Creating quality boards will also encourage people to check them out and return to them every now and then.

A good tip is to include price tags in the pins that are created. This will encourage a purchase and would also make people curious enough to visit the website. It is important, however, to not overtly push products. You should also make pins that would inspire them to buy, such as images that feature a product and creative ways to use them. For example: a clothing company can feature pins of people wearing their designs. This is a creative way of marketing and would also serve as a guide for customers who are looking to buy or who have already made a purchase.


Weapons of Mass Bidding: Conversion Optimizer

You might think PPC bidding is the same as any brick-and-mortar or online auction where the winner is always the highest bidder. The truth is: it doesn’t work that way.

Securing prime real estate in paid space requires a healthy mix of bid amount and ad quality. A low bid for a high-quality ad, according to Google AdWords, will always outbid a high bid for a low-quality ad. Based on these calculations, the winning bid also gets the least cost per click, so two birds with one stone.

Clients can choose among three main bidding strategies. One of which is to use the AdWords’ Conversion Optimizer tool. Using Google’s algorithms, Conversion Optimizer draws up a model indicating the best time to bid for paid space. During auctions, it will automatically optimize your bid so that you get the best possible ranking without breaking the bank.

Not everyone can benefit from Conversion Optimizer, namely shopping campaigns due to seasonal changes in consumer behavior. As the tool uses past data, spring data is less likely to be applicable for summer campaigns. Year-round products like plumbing, roofing, and dentistry can benefit from Conversion Optimizer (although they often respond to seasons just as much).

Then again, anything can happen from season to season, so it would be better to loosen up when planning your next move instead of relying solely on the model.

PPC Mistakes That a Toronto Online Marketing Agency Can Help Avoid

Advertisers often neglect to update their keywords for content use. Although PPC ads contain a small amount of text, the content should still be optimized. With diligent analysis, your SEO professional should know the keywords that are performing well, and those that are not; retaining poorly performing keywords wastes money. Your ad campaign should integrate keywords that reflect your brand’s relevance, as well as its ability to convert leads into customers.

With these mistakes waiting to entrap the unwary, a PPC ad campaign may indeed require an SEO and web design and development professional to implement the essential and critical points of SEO, including effective Toronto PPC—online marketing techniques that help make your websites and ad campaigns generate profits.